Hi! I’m Roon – a Creative Director, Senior Video Producer and Creative Lead.

I specialise in crafting bold, viral campaigns that connect brands with their target audiences, driving engagement, revenue and ROI.

With over 17 years of experience as a creative, I’ve honed my skills across industries including film, TV, gaming, social, and branded content. I’ve led high-impact video campaigns for globally recognised brands such as Star Wars, MTV, Take-Two Interactive, Lucasfilm Games, Morgan Freeman, Fuller’s, Diageo, and Asahi, among others.

My passion lies in understanding the human psyche—our subconscious mind, emotions, and what makes us tick. This, combined with my expertise in creative design, artistic direction and technical execution, allows me to create disruptive, meaningful content that captivates audiences on an emotional level.

I excel at leading creative visions from concept to completion, strategically crafting digital marketing campaigns that captivate audiences and deliver measurable business impact.

I’m backed by a First Class Honours Degree in Media Production and was trained at The London Film School.

My goal is to collaborate on projects that inspire, challenge conventions, and leave a lasting impact.

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