I build and lead creative teams, bring clarity to complex projects and work closely with stakeholders, agencies and external partners to deliver high-quality content on time and within budget. From shaping concepts and developing formats to managing shoots, budgets, schedules and post-production, I combine creative direction and production leadership with exceptional editing skills, bringing ideas to life through strong storytelling, pacing and editorial judgement to consistently maximise reach, engagement, and impact.

My work spans long-form and short-form video, YouTube and social content, advertising campaigns, branded storytelling, documentary filmmaking, podcasts, editorial and emerging generative AI workflows. I understand how content needs to work across platforms and audiences, bringing together editorial craft, audience insight and platform-specific creative decisions. I specialise in building and shaping video channels from the ground up, developing content strategies, creating compelling formats and combining strong editorial storytelling with audience insights to grow reach and engagement.

I remain grounded in the craft itself, with hands-on experience across filming, lighting, sound design, editing, motion graphics and post-production. My tools include Adobe Premiere Pro, After Effects, DaVinci Resolve, Final Cut Pro, Photoshop and AI-powered creative tools.

Backed by a First-Class Honours degree in Media Production and training at The London Film School, I bring creative ambition, practical production leadership and a commitment to helping brands tell their story and build communities.